Designing a website is a great time to show off your business in the best possible light. But it is important not to go overboard with the design as this can affect the core running capabilities of the site as a whole. In this article, we will be providing you with everything that you need to know about before you start designing your website.

Site Architecture

The type of business you have and your particular end-goal for your website will ultimately determine the type of architecture you should opt for. There are pros and cons to each, but if you are, for example, an eCommerce business, you might want to look into a headless eCommerce platform versus a traditional one. Headless eCommerce architecture offers limitless customisation and personalisation and doesn’t limit front-end developers, ultimately positively impacting customer experience and sales. If you want a great example of headless commerce in action, look no further than Amazon – of course, smaller websites and businesses are leaning toward headless these days for various reasons.

Page loading time is crucial to the success of the website

Loading times of a website are crucial to the success of a website as a site speed of longer than 2 seconds can lead to a huge increase in the bounce rate. This will mean that you are likely to lose business to your competitors as a result. In order to prevent this from happening, it is important to keep your site as optimised as possible whilst regularly checking this loading time to keep it as short as possible.

Optimise navigation from the start

A common mistake that is often made when building a site is the navigational aspects. This will ensure that customers can clearly gain the information that they need from your site without having to navigate across multiple pages all to get there. By making a clear plan of the site layout and ensuring that this is then implemented will help to make your website more appealing. Whether you decide to complete the work yourself or you opt for the help of a design agency Essex can offer, you will see the results almost instantly when the site goes live.

Choose fonts wisely

Whether you are posting on social media or you are writing the content for the landing page of your website, the font is crucial. It needs to be readable and the sizing of the font needs to be enough for customers to read without taking up too much of the page. If you are stuck between multiple fonts to choose from, there is always the option of making mock-ups. These can help you to see the different home pages and which is easily readable making the decision much easier as a result.

Colour accessibility

Another way that you can make your website appealing to your audiences is the colour theme. This will not only affect the overall look of the site, but it can have a huge impact on the readability of text. It is important to keep the colour theme and overall design as simple as possible as this will ensure it can be read and the loading time will be significantly lower. Though it may be tempting to pull out all the stops with the overall look, this can greatly impact the images that you take as a result, making your site to slow.

Regardless of the type of site that you are trying to make, we are sure that by following these rules you will generate a site with fast-loading speed and relevant information for your target audience.

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