So as with everything at the moment, you are probably considering that long in waiting and much-needed touch up of your website. For too long it has been sitting there with no real work done to make it stand out.

There is a lot that can be done to give your website a touch of pizazz and make it achieve its ultimate goal; to generate more business.

Update your information

Now, this is something we are all guilty of at some point and is really easy to do.

As time moves on so do trends and tastes alongside updates to whatever it is your trade is. Take a look at the last time that website of yours was written up. What is different now compared to then that you need to showcase you are on top of?

Also, is the language you use too confusing for someone browsing? This is a common mistake by those who create their own website and are passionate about their service. They can easily throw out jargon that Joe Somebody would not understand. Maybe have your entire dialect rewritten by somebody who can translate it for everyone else.

It’s not a case of dumbing down; more a case of communicating well.

Check your speed and security are sufficient

It’s essential that you check the web host provider you initially went with is still doing the right job for your website.

Slow and unresponsive websites lose more customers for a business due to the levels of impatience in today’s online world. People want to browse, buy and contact with minimal fuss and definitely not waiting around. Cheap packages may save you money upfront but you are going to seriously lose money where you need it the most, so maybe spend a little more upfront to safeguard that money coming in.

Also, if you are dealing with client or customer details being entered into your website such as credit card details, you need to make sure your security is 100% a priority. Having a client’s information compromised is going to be the biggest headache you will ever experience and will cost you a fortune.

Move fully to the web

With the effects businesses have faced this year, more have decided to fully move onto the internet with trading.

Holding meetings via Zoom and selling products online via shopping cart software or even turning their webpage into an e-commerce site.

By giving a bit of extra avenue on your website you can communicate with clients just as easily as they would be face to face in your store or office. Installing Chatbots is a way to communicate directly with clients enquiries and having an FAQ section that can answer most of the questions that you encounter from clients can save a lot of time and hopefully secure the business. 

Alert you exist

Just having the website will not get the job done. Now you have to explore all the different avenues of directing clients and customers to it.

As social media platforms take up a large percentage of our daily lives, it’s no surprise that this avenue is where most business is generated by business pages, posts and advertising in business groups. The aim is simple; highlight a product with an engaging post and direct them to your website. From there you get the browsing, you generate the interest, you close the business.

All of the above and more can be done to support your business by taking on a digital marketing agency to help you trade more effectively on the internet. Stockport website design agencies have been at the forefront of successfully transforming businesses not just with responsive web design, but also full rebrands to search engine optimization.

There are many benefits to giving your website the ultimate in care and consideration instead of just existing because you wanted one. Polish up your website and sweep in that valuable new business.

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